THE 7 C's

1. The first C's is CONTEXT:

• the context of this web page is AESTHETICS.
• the aesthetics nature of this site is largely captured by visual characteristics such as colours, graphics, photographs, fonts choices, and other visually oriented features.
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2. The second C's is CONTENT:

• content refers to any digital information included on a website.
• tie content include the message of the digital subject matter, including product, service and information offering.
• the dimensions of this content is appeal mix.
• this type of appeals is cognitive.
• cognitive appeals focus on the functional aspects of the offering, including such factors as low price, reliability, availability, customer support, and degree of personalisation.
• this web page content type is current content because it does not require frequent update.

3. The third C's is COMMUNITY:

• there has no community in this website.

4. The forth C's is CUSTOMISATION:

• the customisation is a ability by user.
• the dimension of customisation of this website is personalisation because this website customisation initiated and managed by the user.
• the personalisation is allow users to specify their preferences in content selection, context selection, and personalised tools.
• the personalisation features is login registration, cookies, and personalised E-Mail Accounts.
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5. The fifth C's is COMMUNICATION:

• the communication refers to the dialogue between the website and its users.
• this website communication take 2 forms that is firm-to-user, and user-to-firm.
• the dimensions of communication of this website is Hybrid because it is a combination of broadcast and interactive communications.

6. The sixth C's is CONNECTION:

• connection is the degree to which a given site is able to link to other sites through a hypertext jump, or hyperlink, from one webpage to another.
• these links embendded in a webpage and are most commonly presented to the user as undeerlined and highlighted words,a picture, or a graphic.
• clicking on the link initiates the immediate delivery of a text, graphic, or sound file. Files might live on the local server, or on a server anywhere in the world.
• this dimension of connection of this website is links to sites.
• the links to sites is take the user completely outside the homesite and into third-party site.
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7. The last C's is COMMERCE:

• commerce is a transactional capacity of a site or services on the site.
• commerce capabilities are those features of the customer interface that support the various aspects of trading transactions.
• the dimension of commerce of this website is registration, and credit card approval.
• user registration allows a site to store credit card information, shipping and preferences.
• credit card approval is the sites can have the ability to receive instant credit approval for credit card purchases through electronic links to credit card clearance houses.